Emergency Preparedness – Would You Like Calamari or Squid?
   
   Ever since Generic Brands came on the scene, product sellers have been pitching product quality more and more in major brand ads.  In the world of marketing, many manufacturers produce multiple labels applied to exactly the same product.  While working for two major canned goods manufacturers the labeler operator put five different labels on the same can of green beans, and three labels on identical dehydrated fruits and vegetables.  Each label was marketed by one or more organizations and, of course, at as many different prices.  It would appear that some manufacturers want to be their own competition.
   One man’s bait squid is another man’s expensive restaurant calamari.  Price per pound and sales pitch are the only differences.  “Organically grown and untouched by human hands” may not be a true quality.
   How can you tell what is good, better, and best?  Let your taste buds do the talking.  “Prove all things and hold fast to that which is true.”  There are highbrow, lowbrow, and bargain basement stores.  Some shoppers feel they need to pay the high price for quality.  I’d rather find it “at the lowest dollar cost.”
    Get the whole family involved in bargain hunting, and share discovered resources.  You can pay $.25 each for chicken nuggets or as little as $.05 a piece.  It only depends on where you buy them.
    For more information contact (your emergency preparedness specialist).
SEE THE NEED AND THEN PROCEED, TO BE PREPARED.